How to Turn Off Personalized Ads on iPhone?

Turn Off Personalized Ads on iPhone

For the past couple of years, we have heard that Apple is literally focusing on privacy whether it is on calling, gaming, browsing, or iMessage. I think that it is just a strategy to get more users into their ecosystem but still it is one of their plans to get user data. As far as I understand, the company is more focused on better-targeted and personalized ads that are approved by Apple into the ecosystem. In the end, they are still collecting data for serving ads. Even though personalized ads are being served on your iPhone, if you are not happy with it, there is a setting available that you can disable personalized ads. This will stop serving ads across your device but still, it is better than nothing. Anyway, without wasting time, let’s begin the step-by-step guide on How to Turn Off Personalized Ads on iPhone?

How to Turn Off Personalized Ads on iPhone?

By default, personalized ads are enabled across every Apple device that you are using. This way, Apple is providing you with personalized advertisements across your devices especially iPhone since it has a lot more users than other devices. You have to keep in mind that Apple is saying we are using personalized ads to help users discover new apps, services, products, etc. That’s the main reason for collecting user data. If you hate these advertisements, you should follow the below steps to turn off Personalized Ads on your iPhone right now.

Step #1. You have to open the settings app any way that you are comfortable with.

Step #2. Within the Settings app, tap on privacy & security.

Step #3. After that need to scroll down to the end where you will find the option called Apple Advertising. You have to access the settings of Apple Advertising by tapping on it. Within Apple Advertising you will have to look for Personalized Ads and turn them off.

Note: The mentioned steps will also work across iPad too. 

Note: Turning off Personalized ads on your iPhone will not reduce the number of ads you see. It is not showing you personalized ads only, that’s all.


Unfortunately, personalized ads will only stop across Apple’s official Apps. However, social media platform apps such as YouTube, Facebook, Instagram, Reddit, etc will still serve you personalized ads. At the same time keep in mind that, serving personalized ads for Digital marketers and small businesses is really helpful to growth.

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