Technology has a tremendous impact on how businesses operate in the 21st century. Small businesses that embrace technological advancements are better able to compete with established firms. Technology makes business operations efficient, convenient, and economical.
Are you wondering how you can use technology to enhance your small business? Whether you’re looking to build your own website, or generally improve operations, keep reading as we outline seven of the ways in which you can use technology to advance your business.
1. Reach Customers
Businesses need customers to grow. Unfortunately, most small firms often have limited financial resources. As such, it’s crucial that you find ways to reach your target audience economically.
By using social media platforms such as Facebook, Instagram, and LinkedIn, you can cost-effectively connect with prospective clients. Use these digital platforms to engage with customers and showcase your products. First, determine which social media platform your niche frequents.
Also, you can set up online surveys to get the necessary feedback from your customers and perfect service delivery. By utilizing digital marketing platforms, small firms can significantly improve customer engagement.
2. Create Brand Awareness
To compete effectively, your business must have an online presence. Having a website is imperative for every small business to be taken seriously by prospective customers. Failure to do so and your company may be viewed as unprofessional & untrustworthy. In most cases, potential customers check if a business has a website to learn more about the business and its products.
As a small business owner, you can use a website to communicate your company values, increase brand awareness, and promote products/services. As a result, visitors on your site won’t only learn more about your brand but may end up making a purchase or engaging your services.
3. Improve Service Delivery
Customers demand convenient and seamless user experiences from businesses. You can use technology to communicate effectively and connect with your customers.
Through the use of tools such as mobile apps, your business can avail information to customers at their fingertips. Instead of physically visiting your company to schedule an appointment, why not allow clients to do so online via customer portals?
4. Increase Productivity
Are you still using paper-based systems in your firm? Automating your business processes will help streamline your workflow and operations, resulting in increased efficiency & overall productivity.
As a small business owner, you often have to undertake multiple roles on your own. This includes everything from human resources to accounting and marketing. To avoid being overwhelmed and haphazardly conducting business, make use of time tracking apps and to-do lists.
Also, incorporating project management tools help you stay on top of your daily responsibilities—and make sure your employees do the same.
5. Protect Important Business Data
Not everyone is privy to your business information, such as sensitive financial data. Unfortunately, hacking is real. As a small business owner, you can make use of technology that safeguards your business information. Make use of firewalls and password encryptions to protect valuable data.
6. Financial Management
Still, on the financial aspect, you should utilize technology that helps you track and effectively manage your finances. You certainly can’t afford to overlook or miss out on any payment.
Making use of online invoicing services will help you collect what’s due to you in a systematic manner. Plus, the same system significantly reduces the costs associated with collecting payments from customers.
Budget tracking systems prevent small business owners from overspending and helps minimize overall expenditure. Using an online-based accounting software will also help you streamline your business finances.
7. Keep in Touch with Employees
Despite being a small business, you still need to ensure employee engagement regardless of your workforce size. This is especially true if your workers are working remotely or in different locations.
How do you ensure that everyone is on the same page and working towards the same organizational goals? Making use of webinars or teleconference calls are effective ways that help you keep in touch with your workers. You can make use of the intranet, which allows all workers to access company information regardless of where they’re working from.
In addition, you can use remote desktop applications that allow employees to access information from their computers wherever they are.